Digital Marketing Exec / Cardiff / Financial Services / £25,000 plus benefits
We are looking for a commercially aware and creative Digital Marketing Executive to undertake email marketing activity across our Cardiff based client’s services and products, ensuring the customer contact strategy is managed and all content is search engine optimised to drive quality traffic to the website.
This role will be responsible for the management, execution and scheduling of email communications, ensuring key campaign objectives are met and conducting post campaign analysis against objectives and to inform continual improvement.
You will be expected to take ownership of the Group email communications plan, carrying out test campaigns, segment data and ensure that both current and potential customers receive tailored messaging and content. All content you produce will have to be search engine optimised, clear, engaging and aligned to Company strategy.
Experience and Knowledge Required
- Strong copy writing and content skills – essential
- Experience of developing successful marketing campaigns through the use of data and segmentation
- Experience of MailChimp and DotMailer marketing suites
- Awareness or previous use of content management systems and best practice for SEO
- 1-3 years of B2B marketing experience preferred.