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About Us

Our Vision

To provide exceptional recruitment services to our candidates and clients, being the best recruitment business across the Midlands and South West and the supplier of choice to our clients.

Our Mission

We place people and their needs at the heart of everything we do. We truly believe in the value of establishing long lasting and mutually beneficial relationships.

We will set the very best practice in the recruitment industry, utilising our extensive experience in leading the most successful regional recruitment teams over the last decade.

Our ethos is very much to treat people as you wish to be treated, we do not see candidates and clients we see PEOPLE  and this is where our passion lies, a quality over quantity approach to recruitment which we are certain we will deliver.


Don’t just take our Word for it – click on to our Testimonial page to see what our clients have to say..


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Jamie Wills

Co Founder and Director

Born and bred in Birmingham, I started on a slightly unconventional path into recruitment by playing professional Football for West Bromwich Albion FC from School before coaching in America for 3 years, then followed a National Account Management sales role before traveling the world for a year.

12 years later having made my way up successfully through management to Associate Director level with International recruitment businesses. I have always enjoyed the people/team management and development and am very proud to have led award winning regional teams in both Marketing & HR disciplines. Always relishing the people side of the business, I thrive on interaction with candidates, clients and forming excellent long term and respected working relationships.

Having worked closely with Sam previously and know him for over 12 years, we share an incredibly similar ethos, vision and passion of what a leading recruitment business should be.

Away from work Im still a massive West Brom fan and now inflicting that on my 2 young boys! In my limited spare time I love to escape to the fishing bank and spending precious time with family and friends and sunshine holidays!

I really look forward to working with you!

07961492184 / 0121 272 6494
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Sam Laite

Co Founder and Director

After an extremely rewarding and enjoyable 9 years spent in Advertising in London, working for The Sun newspaper as well as JCDecaux, I fully embraced an opportunity to move to Bristol and began my recruitment career in one of the UK’s largest Professional Staffing firms. Here I learned very quickly the importance of treating people as I myself wish to be treated, as well as leading and motivating teams of like minded recruiters.

Having run Contract and Permanent divisions, I was looking for a challenge with more autonomy and to test myself in the fast growing Technology led Project and Programme Sector. Within a smaller more entrepreneurial business, where I rose from Regional Manager to Director over the past 5 years, I really got to grips with what makes a successful recruitment consultant from the eyes of both candidates and clients.

I’ve known Jamie for the past 12 years and am extremely confident that our blend of complimentary skills will ensure Fwd:Thinking becomes the agency of choice across our regions, drawing on not only our extensive experience, but also our shared passion for never giving up until the job is done!

Away from working I’m and avid Arsenal fan, love spending time with my family and now after far too long a regular Gym user : )

I really look forward to working with you.

07584096030 / 01225 436229