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Key Role Information

Reference No:
SL524
Job Type:
Permanent
Date Added:
19/01/2021
Closing Date:
16/02/2021
Start Date:
ASAP
Salary:
£50,000 £40000 - £50000 per annum
Location:
England

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Overview

Senior Digital Manager / London / Premium Goods / eCommerce / £50,000 / Start Up.

FWD is partnering with a start up luxury goods eCommerce business based in Central London as they search for a Senior Digital Manager to join their growing team.

Role Responsibilities:

  • Develop, drive and execute an ambitious e-commerce plan for launch, in alignment with the greater marketing strategy
  • Drive client acquisition, conversion and retention by developing strategic plans for digital marketing channels including SEO, metadata and email marketing
  • Ensure the effective day to day running of the website, working with the tech team where appropriate to ensure a seamless digital customer experience to reduce bounce rate and increase interactions
  • Ownership of on site product portfolio from inception to sale
  • Manage UAT processes and liaise with tech team on defects through Jira and other project management tools
  • Maximise online conversions through developing effective customer journeys, and liaising with tech team on optimising multi device support and site speed
  • Use web analytics to gain insight into user behaviours and provide day to day reporting on performance along with recommendations and new activation ideas
  • Analyse and report on sales performance, conversion rates and reporting weekly KPIs to management
  • Work alongside marketing manager to make sure online and traffic outreach is optimised and converted by our paid agency
  • Be in charge of website tagging
  • Work alongside product and logistics teams to ensure there is optimal visibility at correct price points, and optimising timing of actions/pushes to ensure maximised sales opportunities.
  • Oversee the development of Mailchimp newsletters with external agencies
  • Oversee the SEO audit with external agency
  • Work alongside tech team in the development of bespoke CRM platform
  • Be proactive on doing market and competitor analysis - produce reports on best practices
  • Work on ad-hoc digital marketing and digital development projects



About You:

  • Proven website management experience
  • Knows how to multitask, great planner and organiser
  • Understanding of web analytics, tools, reporting and insights (GA analytics)
  • Relentless commitment to improving customer experience
  • Experience working on and managing successful digital strategies
  • Experience of product merchandising with strong attention to detail
  • Experience in managing a website launch and UAT phases is a plus
  • Humble team player prepared to be hands-on
  • Experience working in a start-up space is a plus
  • Highly analytical and driven by numbers with excellent excel reporting skills
  • Experience working with external agencies to implement and drive projects
  • Experience with back-end requirements (CMS)
  • Hard working with the ability to multi-task



Interviews are scheduled to take place at the end of wb 25th January. For immediate consideration please apply below.

Apply now

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