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Key Role Information

Reference No:
SL222
Job Type:
Permanent
Date Added:
13/12/2018
Closing Date:
20/01/2019
Start Date:
ASAP
Salary:
£26,000 Negotiable
Location:
Cornwall

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Overview

Retail Marketing Exec / Plymouth / ££ Competitive / Established Brand FWD Thinking are delighted to be working with this multi-channel retailer who is known UK wide for fantastic bike products. This is an exciting role based in head office in Plymouth managing the B2B/Trade Marketing relationship with key retailers. Role Responsibilities:  
  • Campaign creation develop marketing plans and campaigns that deliver marketing objectives to trade audiences.
 
  • Trade Media Relationships working with cycling industry media to secure editorial coverage
 
  • Sales team communications be responsible for all marketing communication to sales teams (new products, pricing or specification changes)
 
  • Retail communications run all marketing communication to retailers (new products, pricing or specification changes) and manage a calendar of activity (email, trade press, direct marketing)
  • In-store marketing plan, execute and monitor retail level marketing activity driving footfall (visual merchandising, point of sale, product ranging) Build relationships with key retailers to enhance the reputation of brands.
  • Trade events attendance, setting objectives, creating a tactical plan and creative execution for stands, product displays. Post-event ROI
    About You:
  • Marketing experience at brand marketing Executive level
  • Practical, hands-on self-starter, capable of working autonomously
  • Team player
  • Well organised and self-motivated with excellent planning skills / work well under pressure and meet deadlines
  • Good attention to detail
  • Market knowledge; understanding of the sports, cycling and the mountain biking sectors
  • Strong written communication skills and the ability to write compelling marketing copy
  • Manage and control allocated budgets
  • Event experience
  • Numerate and analytical - the ability to make sense of data, to identify trends and present information to others
  • Good IT skills (PowerPoint, Word & Excel)
  • Availability to travel and work across the UK and Ireland for meetings, store visits and events
      Apply now

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