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Key Role Information

Reference No:
SL231
Job Type:
Permanent
Date Added:
07/02/2019
Closing Date:
07/03/2019
Start Date:
ASAP
Salary:
£70,000 Bonus + Healthcare + Pension
Location:
Bath

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Overview

Head of Retention / Bath / ££ Competitive / Online Retail

FWD Thinking are delighted to be working with this marketing leading global online retailer, based in Bath who due to continued growth and success are now looking for an exceptional Head of Retention to deliver the global retention marketing strategy

Are you currently living and working in the South East and looking to relocate to the Bath or Bristol area? Want a change of lifestyle without sacrificing salary or working for a global brand? This could be the perfect opportunity for you to achieve a dream relocation..

Role Responsibilities:

  • Develop and deliver the retention marketing strategy
  • Work with Insights team to deliver customer insight to improve global retention rates and deliver revenue and margin targets
  • Set and deliver all retention KPI's and metrics, with supporting regular reporting suite
  • Lead the loyalty programme globally
  • Drive the customer experience and engagement program
  • Lead and deliver the global email strategy
  • Deliver personalisation across all email communications
  • Innovate email communications, working with the UX, Tech, Customer Care, Marketing and Creative Services teams
  • Drive the use of data and segmentation across all email programs

About You:

  • Minimum 5 years online customer retention marketing experience
  • Track record of driving financial results and customer engagement
  • Highly analytical and data driven
  • Experienced in customer insight application and customer journey design
  • Proven in Retention strategy development and delivery
  • Experience of Loyalty programme development
  • Expert in email strategy development, planning and execution
Apply now

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