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Key Role Information

Reference No:
SL238
Job Type:
Permanent
Date Added:
08/03/2019
Closing Date:
05/04/2019
Start Date:
ASAP
Salary:
£40,000 Negotiable
Location:
Bath

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Overview

Email Marketing Manager / Bath / Online Retail / ££ Competitive

FWD Thinking are delighted to be working with this market leading global online retailer, based in Bath who due to continued growth and success are now looking for an exceptional Email Marketing Manager to plan, execute and monitor all email marketing activity across the group.

Role Responsibilities:

  • Manage all email communications including the forecasting, automation and budget control
  • Driving list growth and revenue maximisation
  • Use evidence-based methodologies to test and improve email effectiveness
  • Monitor and report on volumes and engagement metrics
  • Managing a team of email marketers
  • Develop a programme of automation emails in order to drive revenue and engagement
  • Initiate and implement a compelling and balanced calendar of email activity in order to drive revenue
  • Increase customer retention using perfectly targeted and timed emails
  • Minimise unsubscribe rate through careful management of content and customer preferences

About You:

  • Strong problem-solving skills, with the ability to identify and resolve issues quickly
  • Excellent IT skills including experience using spreadsheets and database systems
  • Marketing Automation experience
  • Email marketing with Ecommerce
  • Analysing campaign results and recommending and implementing change
  • Building and developing HTML email campaigns that generate a response
  • Adapt content depending on the audience and tone, conversation and content
  • Confident in ensuring that emails and systems meet deliverability standards
  • Confident in managing data and have experience of email and customer segmentation
  • Email best practice and latest changes in technology

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