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Digital Aquisition Manager

Wiltshire, England

Salary £55000 - £450000 per annum + Plus benefits

Description

Digital Acquisitions Manager / Wiltshire / £45-55k + Benefits

My client is looking for a Digital Acquisition Manager to be responsible for driving the growth of profitable online new customer acquisition. You will do this through the development and delivery of annual strategic digital plans across all business areas (including domestic customers, businesses and generators). This person will drive online Digital performance and Marketing strategies and will play a key role in their Digital vision, helping to lead the digital strategy around engaging with new customers.

The Digital Acquisition Manager will be the driving force behind this step change, using their experience to sell the businesses proposition to new audiences in order to deliver both B2C and B2B growth targets. Successful management of 3rd party relationships will ensure customer, CPA, CRO and LTV targets are met.

The Digital Acquisition Manger will also be responsible for setting the content strategy, pulling together external agencies and departments across the business in order to build on and deliver against the work done to date.

JOB DESCRIPTION:

Strong monitoring, tracking and performance analysis skills

Able to turn strategy into action

Strong planning, organising and prioritisation skills

Great team player

Strong commercial acumen.

KPI for this role will be performance related and a successful applicant should be able to give examples of previous work that has delivered exceptional results

A pro-active attitude with the enthusiasm to execute tasks in a timely manner.

Strong understanding of digital and online marketing concepts, strategy and best practice

Ability to deliver under pressure and to short deadlines, and cope with changing priorities

Creative eye with attention to detail

Ability to understand marketing performance data and use it to inform future decisions

Knowledge, Skills and Experience

A career in marketing within a B2C industry

Experience as a digital marketing professional

Experience of using paid advertising across PPC, Display and Social Media

Experience of using affiliate networks

Experience of using Google Analytics (or similar tools) for reporting and insight.

Experience of building and delivery of digital acquisition channels

Experience of managing budgets

Experience of managing external agency relationships

Confident in influencing people and managing projects.

Strong interpersonal skills.

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