Digital Acquisitions Manager / Wiltshire / £45-55k + Benefits
My client is looking for a Digital Acquisition Manager to be responsible for driving the growth of profitable online new customer acquisition. You will do this through the development and delivery of annual strategic digital plans across all business areas (including domestic customers, businesses and generators). This person will drive online Digital performance and Marketing strategies and will play a key role in their Digital vision, helping to lead the digital strategy around engaging with new customers.
The Digital Acquisition Manager will be the driving force behind this step change, using their experience to sell the businesses proposition to new audiences in order to deliver both B2C and B2B growth targets. Successful management of 3rd party relationships will ensure customer, CPA, CRO and LTV targets are met.
The Digital Acquisition Manger will also be responsible for setting the content strategy, pulling together external agencies and departments across the business in order to build on and deliver against the work done to date.
Strong monitoring, tracking and performance analysis skills
Able to turn strategy into action
Strong planning, organising and prioritisation skills
Great team player
Strong commercial acumen.
KPI for this role will be performance related and a successful applicant should be able to give examples of previous work that has delivered exceptional results
A pro-active attitude with the enthusiasm to execute tasks in a timely manner.
Strong understanding of digital and online marketing concepts, strategy and best practice
Ability to deliver under pressure and to short deadlines, and cope with changing priorities
Creative eye with attention to detail
Ability to understand marketing performance data and use it to inform future decisions
Knowledge, Skills and Experience
A career in marketing within a B2C industry
Experience as a digital marketing professional
Experience of using paid advertising across PPC, Display and Social Media
Experience of using affiliate networks
Experience of using Google Analytics (or similar tools) for reporting and insight.
Experience of building and delivery of digital acquisition channels
Experience of managing budgets
Experience of managing external agency relationships
Confident in influencing people and managing projects.
Strong interpersonal skills.